I AM Luxury Panel

Join I AM Sarah Edwards and the Twin Cities Auto Show in the Luxury Ballroom for a panel discussion on Thursday, March 14th at 5pm featuring female, community business leaders as they discuss how they define luxury, what they look for in an automotive purchase, and how to create a strong network in the Twin Cities community.

The panel will be moderated by I AM Sarah Edwards.

Panelists will include:

  • Kerry Ciardelli
  • Alison Rosckes
  • Lucy Penfield
  • Lauren Zeien Alsup
  • Liz Krueger
  • Jessica Zeinstra Rosen
  • Sandy Anderson.

There will be time for a Q&A at the end of panel discussion.


Kerry Ciardelli

Kerry is the Founder of VICTORY Home and Interiors Mpls MN. Her interior designs and stylings have been published locally and nationally. She is also the Editor for The Scout Guide Minneapolis- a publication featuring the best of Minneapolis/ St. Paul businesses, supporting the #shoplocal mission through events, social media and print!


 Alison Rosckes

On-the go, caffeine addict, mom, who tries to live a simple lifestyle, but drawn to luxury! On my 2nd Q50 and am in love with Infiniti's. I love cars (not so much the fixing, mechanics, but researching and getting a new one every few years)!


 Lucy Penfield

Well-known for her own energy, enthusiasm, and joie de vivre, Lucy infuses houses, lofts, farmhouses, beach houses, and cottages with her own brand of Pizzazz. A classically trained designer with a lifelong passion for art, architecture, fashion, travel, cooking, and culture, From careers in visual merchandising, and fashion, to interior design, making things beautiful has always been her line of work. Educated in interior Design, Art History, and Design Thinking, Lucy uses her background to create distinctive environments. Layering spaces with color and attitude is her M.O. Ambitious and versatile, Lucy works on full-service custom residential, commercial, and hospitality projects worldwide. A true tastemaker with a deep passion for design, Lucy loves everything from the first sketch to the last tassel.
Lucy is honored to be a national ambassador for Design for a Difference. Founded by The International Design Guild, this community-driven designer movement brings interior designers together with socially conscious showrooms and other businesses to makeover needed spaces at local charities.
Active on many arts and cultural boards, Lucy has a special passion for University of Minnesota’s College of Design Student and Alumni Board that supports the transition from college to career. Lucy is committed to mentoring budding designers and collaborating with design team partners to create beautiful environments.

 Lauren Zeien Alsup

Lauren Alsup builds brands. She spent the last decade honing skills necessary to navigate the ever-changing startup environment and juggle the many needs that come with new businesses in today’s world. She’s worked alongside brands like Equinox, Guilt, Red Bull, as well as numerous startups. As a 3 time successful entrepreneur, Lauren’s practical experience has created a strong, dynamic network and a core set of best practices critical to new projects. Currently, Lauren owns Neat Method, a luxury organizing company, and is the master money shaker for Swell Society.

 Liz Krueger

Liz Krueger is a connector. Her keen ability to build authentic relationships has allowed her to create a wildly successful sales career. Her expansive reach and community influence spans everything from fitness and nutrition to corporate development. Liz has worked with brands like Bumble, Bumble BFF, Mall of America, Twiggs, TigerFit, Early Apres, Venor, Dry Bar, NOLO's Kitchen, Hewing Hotel and many more. She's been featured in SHAPE, US Weekly, The Today Show and Inside Edition

 Jessica Zeinstra Rosen

Jessica Zeinstra is a business strategist. A forever entrepreneur, she knows how to build and scale businesses quickly. Over the past decade she's been featured in 11 publications and partnered with brands and influencers like Wella, L'Oreal, Andis, Supreme, Olivia Garden, American Crew, Pure Barre, Bryce Harper, Jen Atkin and several others. Jessica's experiences has led her to present to thousands on stages across the globe, teaching others to build sustainable businesses themselves.

 Sandy Anderson

Sandy is the Founder of Riverdale Travel. Sandy lives and breathes all things Travel. As Owner and now President of Riverdale Travel. She has received numerous industry awards and used her position to educate the consumer and mentor advisors to create amazing memories.
Sandy is a force in the Travel Industry. She has honed her skills in her agency for 32 years. Riverdale employs over 20 professional advisors and or 20 million in sales annually.
Her stores are located in Coon Rapids and Minneapolis. She has agents in four States.