🎉 PARTY OF THE YEAR 🎉

SPONSORSHIPS NOW AVAILABLE

Get ready for an unforgettable night at Paisley Park. The “Party Preview” is the official kickoff to the Twin Cities Auto Show — a high-profile gathering of more than 300 dealership leaders, including owners, principals, general managers, controllers, and the GMADA Board of Directors, along with other key industry voices.

As a sponsor, your brand will be front and center with the people who shape Minnesota’s automotive industry.

📅 Date: Saturday, December 6, 2025 | 🕕 Time: 6 – 10 PM | 📍 Location: Paisley Park

Heavy Appetizers & Open Bar: Delicious bites and drinks served throughout the night

Live Band: A full evening of live music from a featured band (TBD)

Paisley Park Tour: Step inside Prince’s legendary home and creative sanctuary with a special guided tour beginning at 6:30 PM

Sponsorship Levels + Benefits

Presenting Sponsor $20,000

Benefits include:

20 VIP event tickets (each with a +1)
20 event tickets: to the Twin Cities Auto Show 2026
Category Exclusivity: Only one Presenting Sponsor; no competitors at this level
Stage Branding + Speaking Opportunity: Logo integrated into stage design and recognition, with an opportunity to welcome guests or introduce the band
Full Naming Rights: “Party Preview presented by [Sponsor Name]” included in all event promotion and signage
Exclusive Branded Giveaway: Opportunity to provide a sponsor-branded item at registration for every attendee (MADA covers cost)
Digital Presence: Featured logo and sponsor message on landing page with link, plus mention in all event emails and social posts

Platinum Sponsor $15,000

Benefits include:

12 VIP event tickets (each with a +1)
15 event tickets: to the Twin Cities Auto Show 2026
Bar + Signature Drink Exclusivity: Branding on cocktail napkins, signage at each bar, and signature drink named after sponsor
On-Site Visibility: Logo featured on screens, signage, and vendor showcase area
Digital Branding: Logo + back link

Gold Sponsor $10,000

Benefits include:

8 VIP event tickets (each with a +1)
10 Event tickets: to the Twin Cities Auto Show 2026
Entertainment Sponsor: Logo featured on signage at live music or guided tour experience, with verbal acknowledgment when entertainment is introduced
Logo Integration: Recognized in select event signage and digital communications
On-Site Sampling/Promo Option: Opportunity to provide a branded giveaway or promotional piece at registration tables

Supporting Sponsor $5,000

Benefits include:

Four (4) VIP event tickets (each with a +1)
Five (5) event tickets: to the Twin Cities Auto Show 2026
Activation Zone Branding: Sponsorship of one key event element (dessert station, champion tower, or other fun activation) with signage includedLogo Placement:
Recognition on event signage and landing page

Parking & Transportation

On-site parking is extremely limited. We strongly encourage carpooling or rideshare. Complimentary shuttle buses will run every 15 minutes from a nearby parking lot to Paisley Park and back for your convenience.

Sponsorship commitments are due by November 28, 2025 — reserve yours now to ensure full benefits and inclusion in event promotions.

Contact Mike Olson, Director of Strategic Partnerships at (651) 789-2943 to information on how to sponsor.